Year after year for the last decades, have complained about cable TV service. When we called them for the service told us they would arrive next week sometime between 8 hours and 7 hours. This meant that we had the day off from work to stay home and wait for the Cable Guy to come, because if we were not there when they arrived we had to reschedule and wait another week. That's when it was presented to all. Cable was King. Cable TV companies did not needworry. Customers had no choice. Until now.
Suddenly the local telephone company is selling a service competitor. It is called IPTV. AT & T and Verizon FiOS markets Uversa sale. These services are of good quality and offer so many more features that are winning customers away from the field of cable television.
5 million families reportedly have canceled their service with cable TV and in view of their company to the phone company or satellite TV. CableTV customers has dropped to around 63 million euro from 68 million between 2006 and 2009. This is a turn of events that companies with cable TV scrambling for a fix.
In recent years we have seen the telecommunications industry is completely remake. We used to do business with both companies, because we had no choice. However, a growing number of customers have a choice.
First, the cable television companies began offering phone services over theInternet and telephone companies were winning customers. Now the opposite happens when the local telephone companies are winning business from cable TV companies.
It is not competition a good thing?
Competition is good for everyone, consumers and businesses. It improves quality. It lowers the price. Increase innovation. Customers are beginning to love what he's doing, instead of complaining. Investors love this market. E 'healthy.
Wehave seen the company win customers from cable TV to telephone companies a few years ago. Now we see the local telephone companies of its winning customers from cable TV companies.
This was expected. I said for the last year that 10 to 20% of customers on each end of the guide will give their business on one side or the other. The fight is being fought when the half vast.
So, winning customers is a very interesting situation, but it wasexpected. Next year I think we will start advertising and marketing transformation. This is a very good thing for customers.
Look at what we now see. The cable television industry know they have a problem. This is advertising for their sensitivity to new customers. They say it will be faster if you need it, and give you a couple of hours before the windows. This is a complete reversal of the cable TV industry.
The reason is competition. IfYou can leave and go to a competitor if you are unhappy, suddenly the company takes very good care of you. AT & T, Verizon, Qwest, DirecTV and Dish Network's competitors are changing the industry and forcing companies to cable TV.
In 1990, the television series Seinfeld, Kramer tried to return to the cable company telling them they would have been between 9 and thirteen when he failed to appear.
The same happened with the local telephone companies in the year 1970.Do not forget Lily Tomlin in laughter TV show? One ringy dingy, two ringy dingies, oh Damn it was Ernestine the operator of the local telephone company, to whom I speak ... honk, horn.
These were some of the funniest sketch on television, because we can all relate to the poor service we received from the telephone company.
Well today the phone companies to provide excellent service. Why? Competition. He began to compete with long distance giants in 90 years, andeventually won. SBC and Verizon acquired long-distance giants AT & T and MCI in the early 2000s. Now they are bigger, more efficient and competitive, with a new threat, the cable TV company.
At the same time customer satisfaction cable television time among the lowest in the industry followed. The American Customer Satisfaction Index has said four major cable TV operators an average of only 59 (1 to 100) since 2004. This is worse than other industries thatcomplain.
So this is nothing new. We learned Competition is a good thing. Suddenly the market has changed. Suddenly the customer is first, not the company as it always has been.
The TV cable companies like Comcast, Warner, Cox, Charter Communications, Cablevision and others of his time to learn the painful lesson learned from the phone company 20 years ago. Is not it nice to finally have a voice on the other hand care when you call the cabletelevision company for the service?
This is just the beginning. The cable television industry has a lot to learn. They need to train their employees. They should rewrite their mission statements. They should again. It will take time, but at least now I'm in the right direction for customers, investors and employees.
It is not competition a good thing?
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