Monday 4 January 2010

Advertising and public relations - Lesson Nineteen

Probably one of the best action it is taking for your show, give as much publicity as possible. But how do you get publicity for a show, if you show a non-profit or community access? First, we must recognize that there is a difference between advertising and public relations. The average person sees them both as the same, although large differences between the two. Here are some facts and ideas about advertising and public relations:




Advertising is somethingthat pays you as a customer. It goes to the director or manager of newspaper ads and tell them that you have an announcement on your show or event. They give you a summary of the rooms that are available and we'll let you know for how long. They have to accept the offer or to explain them that you are something else. If something is available, then you have what you want, and then the prices will be discussed. You probably can get anyAdvertising you want, when you want and where you want as long as you pay the usual rates. This is advertising. (In advertising, the consumer / customer is normally fully responsible for this) in a newspaper or magazine.




Advertising is wonderful. Most advertising is an ad, the consumer does not pay. It can be as much as half a page or even an entire page of the notice, information and images in the media, without payment ofCent for this exhibition. E 'as free advertising and is praised as a rule always to the company or individual that is. With advertising, you can use the editor or the person for the concept and see if it will give you some free advertising too. (Before you approach them in person or fax the letter to be fully prepared. They should, in a press release (and, if possible) a press kit, stock images, biographical information, press releases (print) , Resume and moreDocuments depending on the size of your company or project. You can send your press release and, if printing is required, you can visit in person. (If you have applied for an exhibition of art, or spread, it is possible in two or three pictures of art and bring the press release and should be sufficient. A biography or resume always helps. The information provided, the coverage more could be achieved. Remember, this is free, so if you receive a bill for services is not necessarypublicized, but you have received publicity. A well written press release with some good photos to a large project or a new company, which should give rise to the neighborhood, some advertising for you.

Once you develop a good relationship with the media, may perhaps be a bit 'and you could extend some of the tricks (you see on TV if that's your goal). If you watch some TV, you can find something that looks like newsor find the latest news, and if you read the fine print that there is only an ad. It is recommended not to use this method. Your customers are smart and can not be deceived. And, finally, the truth always comes out. So, take the straight and honest in all your communications when it comes to advertising and public relations.

The funny thing about advertising and public relations is that most people do not realize that some of the best advertising you canto receive your show is that word of mouth. Dealers know that a little word of mouth. There is no better advertising for one or two customers spread the word about your business. Thus, we treat your customers and honest with them and treat everyone with respect. Slowly is the word around, and you are the best advertising and public relations that can have a business.

In your advertising and public relations effort to focus on you, the attention to the positive and the focus onthe good that you or your company do for the public. Lately you've seen a few political campaigns, and if you notice what happens to candidates who do not sling mud start to look good in public. So, keep your business clean and keep your eyes and what you really want to get your business focused mind.

Want your picture to be clear, focused, and want to be the subject of the photo, sometimes centered. It depends on your angle and yourObjectives. But all photos must be clearly visible and professional projects. No need to be a professional photographer to take photographs, but they seem too professional looking. Learn how the photos you want your newspaper or magazine and then subjected to follow all the rules carefully. If you are always at least one or two photos in a press kit, you send in photographs if the photographer looking at college, you need to seearound. Often their results are too close or just as good as professional photographers. (Yes, professional photographers Balk at that last statement, but this is the truth. There are many up-and-coming new photographers at universities, and you just need to find).

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So that the beginning of learning on advertising and public relations. I hope that you are a good advertisement for your ad will appear when you start.

This page updated April 202008

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